The AI boom has sparked a shortage of memory chips, driving up prices and affecting consumers. Companies like Apple are warning of price increases, while Micron is bucking the trend. The Idaho-based chip maker reported impressive earnings, with revenue quadrupling and profit soaring. Micron’s strong results are a welcome boost, especially as it secures a deal to supply AI lab Anthropic with memory and storage chips. This news matters because the memory chip shortage could persist through 2027, and Micron’s success could set a precedent for other companies to thrive in this challenging market.