The recycling bin has a dirty secret: most of what goes in never gets recycled. The culprit isn’t always the container itself. It’s the glue. Petroleum-based adhesives hold labels onto otherwise recyclable packaging, and recycling facilities reject the whole thing rather than deal with the contamination. Patty Ferreira, MBA ‘97 and CEO of Silvis Materials, has spent a decade working on a fix.

Her company has developed fully biodegradable cellulose adhesives. Ferreira started in 2014 by modifying cellulose’s existing role as a stabilizer in adhesive emulsions and replicating the adhesive properties of nanocellulose — a known but expensive option. The breakthrough: Silvis can now make adhesives from virtually every type of plant cellulose, which dramatically lowers the cost barrier that kept nanocellulose-based glues from scaling.

The numbers are compelling. Ferreira expects the adhesive to cut production emissions by up to 80% and use half the energy of fossil-based glues. The MIT Startup Exchange (STEX) is now connecting Silvis with packaging and construction companies to test the adhesive in real-world applications — a meaningful step for a startup trying to crack industries that are notoriously slow to change suppliers.

What makes this interesting beyond the sustainability pitch is the circular economy angle. Bio-based materials often fail because they underperform or cost more; if Silvis can match petroleum glue performance at competitive pricing while eliminating the label contamination problem, the value proposition extends beyond emissions. The question now is whether packaging giants will actually adopt it — or keep treating glue as too small a component to bother rethinking.