ChatGPT Gets a Shopping Upgrade with Visual AI
Curated by the Inblix editorial team
ChatGPT is transforming online shopping by making it more visual and conversational. Instead of jumping between tabs and reading generic best-of lists, you can now describe what you want, refine it through conversation, and compare products side by side—all within the chat. The upgrade lets you browse visually, upload images as inspiration, and see detailed info on price, reviews, and features. Under the hood, this is powered by the Agentic Commerce Protocol (ACP), which connects merchants directly to ChatGPT. Retailers like Target, Sephora, and Best Buy are already on board. For users, it turns a fragmented search into one seamless experience, bringing higher-intent shoppers to merchants. The update rolls out to all ChatGPT users this week. Why it matters: This marks a major shift from search-based to conversational commerce, where AI understands context and intent—potentially redefining how we discover and buy products online.
💡 Key Takeaways
- ChatGPT now offers richer, visual shopping experiences for browsing, comparing, and refining product searches.
- The Agentic Commerce Protocol powers this by connecting merchant catalogs directly into ChatGPT in real time.
- Major retailers like Target, Sephora, and Lowe's have integrated, signaling broad industry buy-in for AI-native commerce.
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