Consumers Less Trusting of AI-Generated Content
A recent report by WordPress VIP highlights the challenges brands face in earning consumers’ trust with AI-generated content. Despite 60% of consumers being turned off by AI claims, 86% still don’t fully trust AI, and 42% trust AI-generated answers with unclear attribution less than other sensitive topics. Consumers value transparency and attribution, and nearly three-quarters of respondents feel the internet is less human than it was 10 years ago.
💡 Key Takeaways
- Consumers are skeptical about AI-generated content, with 60% finding it a turnoff and 86% not fully trusting AI.
- Consumers value transparency and attribution, with 42% trusting AI-generated answers with unclear attribution less than airline fees and medical bills.
- The internet feels less human to 75% of respondents, and 80% believe information should remain openly accessible.
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