AI Pulse

Consumers Less Trusting of AI-Generated Content

TechCrunch AI · Jun 16, 2026 · 1 min read · Read original article →

TechCrunch AI

A recent report by WordPress VIP highlights the challenges brands face in earning consumers’ trust with AI-generated content. Despite 60% of consumers being turned off by AI claims, 86% still don’t fully trust AI, and 42% trust AI-generated answers with unclear attribution less than other sensitive topics. Consumers value transparency and attribution, and nearly three-quarters of respondents feel the internet is less human than it was 10 years ago.

💡 Key Takeaways

  1. Consumers are skeptical about AI-generated content, with 60% finding it a turnoff and 86% not fully trusting AI.
  2. Consumers value transparency and attribution, with 42% trusting AI-generated answers with unclear attribution less than airline fees and medical bills.
  3. The internet feels less human to 75% of respondents, and 80% believe information should remain openly accessible.

Get smarter about AI

The sharpest AI news, curated daily. Delivered free to your inbox.

Related Articles

← Back to all articles