DALL·E beta launches with 1M invites and a $15 pricing tier

OpenAI is finally cracking open the doors to DALL·E, inviting one million waitlisted users into a beta that comes with a freemium model and full commercial rights. The move marks the end of a long research preview and the start of DALL·E as a proper product — one you’ll now have to pay for if you’re a heavy user.

Every new user gets 50 credits their first month, then 15 free credits monthly after that. One credit buys you a single prompt generation (returning four images) or an edit/variation job (three images). Burn through those and you’ll shell out $15 for 115 additional credits. That works out to roughly 13 cents per prompt, or just over 3 cents per image in a four-image batch. Not bad for a tool that’s already producing magazine covers and music videos.

But the real hook here is commercial usage. Starting today, everything you generate — including images made during the research preview — is yours to reprint, sell, and merchandise. Users have been pushing for this clarity, and OpenAI is delivering, citing plans for children’s books, newsletters, game concept art, and movie storyboards. It’s a direct shot at Midjourney’s territory, where commercial terms have been a recurring point of friction.

On the safety front, OpenAI is layering in new guardrails. The system now rejects uploads of realistic faces and prompts aiming to generate celebrity likenesses. Content filters have been tightened to block violent, adult, or political imagery, and a new technique aims to inject demographic diversity into prompts that don’t specify race or gender — think “CEO” producing a more representative spread. Subsidized access is also on the table for artists who need financial help. The underlying message: DALL·E is ready for prime time, but OpenAI knows the risks of handing a million people an image-generating firehose.