Deutsche Telekom, one of the world’s largest telecoms with over 200,000 employees, is aiming to become the first AI-native telco. So far, they’ve seen a 546% surge in AI tool usage since early 2026, with over 50,000 employees using ChatGPT and API tools monthly. But this isn’t just about slapping AI on old processes—it’s a fundamental redesign of how the company operates. They’re revamping customer care, redesigning employee workflows, and embedding AI into core network operations to optimize mobile performance in real time. Partnerships with OpenAI are bringing live translation, in-call assistants, and post-call summaries directly into customer interactions without needing new apps. The key insight: They combine top-down leadership with broad grassroots adoption, letting employees experiment freely with AI. Customer service is just the first beachhead—the company sees AI eventually outperforming traditional support models. Why it matters: Deutsche Telekom’s approach offers a playbook for giant legacy companies trying to become AI-native without breaking what already works.