EU Youth Safety Blueprint: AI rules for kids

Today, the company announced its European Youth Safety Blueprint and the first recipients of its EMEA Youth & Wellbeing Grant. The Blueprint offers a practical, evidence-led approach for European policymakers to protect young people while ensuring they can still benefit from AI’s potential for learning and creativity. It focuses on five key pillars: responsible AI in schools, age-appropriate experiences with safeguards, safety policies that identify risks, protections against deceptive AI outputs, and universal standards for parental controls. The €500,000 grant program supports 12 organizations across Europe, the Middle East, and Africa—including groups working on mental health support, AI literacy for parents and educators, age assurance research, and frontline resources for vulnerable communities. Grant recipients range from the Centre for Information Policy Leadership in the US to East Europe Foundation in Ukraine, e-Enfance in France, FSM in Germany, and Luma in Kenya. Why it matters: As the first generation grows up with AI woven into daily life, these guidelines and grassroots projects are early attempts to create real-world guardrails that balance innovation with safety—a challenge every region will eventually face.