Google Ads Now Label AI-Generated Content

Google’s rolling out a new feature in My Ad Center that tells you if an ad you’re seeing was made or edited with AI. Just tap the three dots or info button on a Google Search, Discover, or YouTube ad, and look under the “how this ad was made” tab for the “created or edited with AI” label. For ads created using Google’s own generative AI tools, the label is applied automatically. If the ad was made with third-party AI, advertisers have to manually add it—and in some regions, the label might even show up directly on the ad itself. This follows similar moves by Meta, which has an “AI info” label in its ad panels, and builds on Google’s existing disclosures for synthetic content in political ads. Earlier this year, Google also expanded access to SynthID and C2PA content labels to help spot deepfakes. Why it matters: As AI-generated ads become more common, this transparency push helps users make informed choices about the content they’re engaging with—but it relies heavily on advertisers playing by the rules.