Google Deepmind is partnering with film studio A24 on a research project to explore AI’s potential in filmmaking. The deal, which includes a $75 million investment, will see A24 filmmakers test and shape AI tools as part of their work. In return, Google Deepmind will get real-world feedback from professionals. While the exact products or results are unclear, the partnership aims to figure out how AI can be useful in film production. This collaboration could lead to innovative storytelling and new techniques in the industry. Why it matters: This partnership highlights the growing intersection of AI and creative fields, and the potential for AI to enhance artistic expression.