Neuro started with two co-founders stacking gum boxes in a Los Angeles apartment. A decade later, the functional gum and mint brand is a nine-figure business with under seventy employees, and it just locked down premium checkout placement in every CVS store across the country. The secret weapon, according to co-founder Ryan Chen, isn’t a bigger team — it’s ChatGPT Business.
The team first experimented with the tool individually, but it’s now company policy. COO Tyler Gianesini calls it a “second brain” for a workforce where everyone has to be a generalist. That brainpower translates to hard savings. Chen says drafting and stress-testing contracts in ChatGPT before sending them to outside counsel has saved “tens of thousands in legal fees and weeks of back-and-forth.”
But the impact runs deeper than the legal budget. Neuro feeds customer reviews through the platform for sentiment analysis, which surfaced a demand for fruit flavors and led directly to a new strawberry cake SKU. The marketing team dumps performance reports from Amazon, TikTok, and Meta into ChatGPT to figure out which creators deliver the best ROI and when to shift ad spend. “There’s a story buried in every spreadsheet,” Chen says. “ChatGPT helps us find the headline.” One of those headlines proved to CVS that TikTok virality was driving actual in-store sales — a data story that sealed the nationwide retail deal.
The tool also functions as a 24/7 creative partner, helping the team translate their founders’ neuroscience and chemistry backgrounds into copy that resonates with nurses on night shifts or gamers pulling marathons. That messaging flexibility extends to the brand’s thousands of TikTok creators, where ChatGPT suggests campaign hooks, fueling content that has now racked up over a billion views. Chen says he feels fifty percent more efficient, maybe more, and is already eyeing deeper applications like supply chain forecasting and cap table modeling.
