Hugging Face is recruiting students for its first-ever Student Ambassador Program, a six-month initiative aimed at spreading open-source machine learning education across college campuses. The company, which has built one of the most widely used hubs for ML models and libraries, says it wants to teach machine learning to 5 million people by 2023. That’s an ambitious number, and this program is clearly one of the levers they’re pulling to get there.

Applications close June 13, 2022. The program itself runs from June 30 through December 31, giving selected ambassadors a full half-year to organize workshops, mentor peers, and evangelize Hugging Face’s tools. To qualify, students need to be enrolled in an accredited college or university, have taken at least one machine learning or data science course (online courses count), and already be using the Hugging Face Hub or its libraries. The company is also requiring ambassadors to acknowledge its Code of Conduct, with a clear warning that violations or “inadequate” behavior will get you booted from the program.

What do ambassadors actually get? Hugging Face is dangling a mix of practical and prestige perks: direct workshops and support from the Hugging Face team, early insight into new projects and features, branded merchandise, and official recognition as a Hugging Face Ambassador. There’s also the peer network angle — ambassadors can collaborate with each other, which matters more than it sounds when you’re trying to build campus communities from scratch.

The timing here is notable. Hugging Face has spent the last two years transforming from a niche NLP startup into the default place developers go for pre-trained models and transformers. A student ambassador program is a classic developer-relations play — the same one GitHub, Google, and Microsoft have used for years to seed loyalty early. If Hugging Face can get thousands of students teaching their classmates on its stack, that’s not just education. That’s distribution. The question is whether they can hit 5 million learners by the end of next year, and whether campus enthusiasm survives contact with semester schedules.