Meta has entered the smart glasses market with a new line of glasses that are cheaper than the previous Ray-Ban Meta Gen 2. The glasses, starting at $299, are designed in collaboration with EssilorLuxottica and feature iconic silhouettes, but without the Ray-Ban branding. The new glasses offer improved privacy features, including longer battery life and thinner rims. The move comes as Meta faces criticism for its handling of user data and privacy concerns. Why it matters: Meta’s foray into smart glasses is a significant move in the company’s effort to expand its wearable offerings and improve user privacy.