Meta just dropped its new AI image generator, Muse, built by its Meta Superintelligence Labs. Think of it as a free, accessible tool for creating goofy cartoons, editing photos, or even mocking up custom ads and interior decor ideas. It’s baked right into the Meta AI app, Instagram Stories, and WhatsApp. You can use preset prompts to jumpstart your creativity, or edit images by simply asking—like removing a photobomber or generating a QR code. The catch? It’s free for everyday use, but heavy users might hit a paywall and need a subscription. Meta’s also teasing Muse Video, an upcoming video generator. With the release of other AI tools like Creator and Pocket, Meta’s pushing hard into AI, even as critics question its strategy. But with free access and deep integration into apps millions use daily, this move could democratize AI image creation and boost engagement across Meta’s platforms. Why it matters: By embedding a capable image generator directly into its social apps for free, Meta is making AI content creation frictionless for billions of users, potentially reshaping how people interact with their photos and ads.