MoEngage, a leading customer engagement software firm, has acquired Aampe, a San Francisco-based startup, in an all-cash deal worth tens of millions of dollars. Aampe’s AI-powered technology assigns dedicated agents to individual customers, enabling brands to personalize messaging. This acquisition aims to help MoEngage win customers using rival platforms like Salesforce and Adobe. With the deal, MoEngage expects to capitalize on the growing demand for AI-driven marketing solutions. Why it matters: The acquisition highlights the increasing importance of AI in marketing, as brands seek to personalize customer interactions and drive engagement.