OpenAI is building a team of engineers to embed AI models directly into corporate clients’ systems, creating a feedback loop to improve models and research. Despite European regulations, adoption is growing, with Codex reaching four million weekly users. The price of AI intelligence has dropped sharply, but calculating ROI remains a challenge. This hands-on approach is crucial for delivering value and evolving with customers. Why it matters: As AI becomes more pervasive, companies need to consider the human factor in AI adoption and development.