OpenAI launches ChatGPT Team plan at $25/seat for businesses

OpenAI is making a more aggressive play for the mid-market. The company just unveiled ChatGPT Team, a self-serve subscription tier that slots in between the free individual product and the full-scale ChatGPT Enterprise offering that launched a few months prior. The pitch is straightforward: for $25 per user per month billed annually, or $30 month-to-month, teams get a dedicated collaborative workspace with access to GPT-4’s 32K context window, DALL·E 3, Advanced Data Analysis, and higher message caps. Critically, OpenAI is extending the same data privacy guarantees found in the enterprise tier — the company won’t train models on business data or conversations, and models don’t learn from usage. That assurance has been a sticking point for companies wary of feeding proprietary information into consumer chatbots, and it’s now available without negotiating a custom enterprise contract.

Alongside the new plan, the company is pushing its recently announced GPTs framework as the real productivity unlock. The idea is that teams can create custom versions of ChatGPT tailored to specific workflows — no code required — and publish them securely within their workspace. Use cases range from project management and onboarding to generating brand-compliant collateral. OpenAI is also folding in access to its new GPT Store, where employees can discover and deploy useful GPTs created within their own workspace. It’s a bet that the value isn’t just in the raw model, but in how easily organizations can shape it to their internal processes.

OpenAI is backing the productivity claims with academic firepower. The announcement cites a Harvard Business School study involving Boston Consulting Group employees, which found that consultants with access to GPT-4 completed tasks 25% faster while producing 40% higher quality work compared to their peers without access. That’s a compelling stat for any manager trying to justify a per-seat software expense. The announcement also trots out early endorsements. Connor O’Brien, VP of GTM Strategy & Operations at Sourcegraph, describes using ChatGPT across nearly every function — from financial modeling and board prep to recruiting. Dr. John Brownstein, Chief Innovation Officer at Boston Children’s Hospital, frames ChatGPT Team as a way to pilot GPTs that strengthen the systems supporting doctors and staff.

Notably, OpenAI has already rebranded the product. An August 2025 update appended to the announcement states that ChatGPT Team is now called ChatGPT Business, a change driven by customer feedback that the new name is simply clearer. Pricing and features remain identical. The move signals OpenAI is iterating fast on its go-to-market strategy, trying to find the right packaging for an offering that needs to appeal to everyone from scrappy startups to hospital systems. The question now is whether the self-serve model can capture teams that might otherwise have used a free plan — or whether it just gives procurement departments one more tier to debate.