OpenAI is pulling the plug on Atlas, its experimental AI-powered browser launched just six months ago. Instead of going head-to-head with Chrome, OpenAI is taking Atlas’s smartest features and baking them directly into ChatGPT’s desktop app and a new Chrome extension. The extension lets you ask ChatGPT questions about the page you’re viewing, summarize content, or start tasks without leaving Chrome — putting it in direct competition with Google’s Gemini Side Panel. Meanwhile, the desktop app gets a more powerful browser that can log into accounts, download files, and run an AI agent on OpenAI’s servers to complete tasks for you. This shift follows OpenAI CEO Fidji Simo’s directive to axe “side quests,” which already led to the shutdown of the video tool Sora. Why it matters: OpenAI’s move signals that the browser itself isn’t the prize — controlling the AI layer that sits on top of every browser is where the real battle for user attention will be fought.