OpenAI has pulled the plug on the Sora product as of April 26, 2026, but they’re not abandoning the concept. Instead, they’re relaunching it as a curated feed designed to spark creativity rather than passive scrolling. The new Sora Feed prioritizes active participation — think remixing, commenting, and connecting via Cameo flows — over mindless consumption. Users get steerable ranking controls, so you can tell the algorithm what vibe you’re after, and parents can lock down personalization for teens through ChatGPT’s parental controls. Safety remains a tightrope act: OpenAI blocks harmful content upfront but promises room for expression. They’ll use signals like your Sora activity, ChatGPT history (opt-out available), and engagement metrics to personalize the feed. Why it matters: This pivot from a standalone product to a socially-driven feed signals OpenAI’s bet that creativity — not just generation — is the real killer app for AI video tools.