A traditional hiring process plagued by inefficiency and bias is being challenged by Fika Jobs, a startup developing an AI-driven video-first hiring platform. Candidates create short video profiles showcasing their personality and skills, while employers browse a pool of pre-screened candidates. This approach may help early-career professionals and those from non-traditional backgrounds stand out. However, it also introduces bias risks that must be addressed. Why it matters: By leveraging video profiles, Fika Jobs offers a more nuanced evaluation of candidates, potentially leading to more diverse and skilled hires.