Samsung Electronics is rolling out ChatGPT and Codex to its global workforce, marking one of the largest enterprise deployments of these AI tools to date. The company plans to use them across various functions, from R&D and manufacturing to marketing and corporate tasks, to boost employee productivity and problem-solving capabilities. With over 5 million weekly users, Codex is becoming increasingly useful for both technical and non-technical work, and its adoption in Korea has grown nearly 800% since February. This move is significant because it shows a major tech company embracing AI as a core platform for innovation, and it will be interesting to see how this deployment impacts Samsung’s competitiveness in the market, why it matters as it sets a precedent for widespread AI adoption in large enterprises.