Samsung finally let reporters see its upcoming smart glasses in person, though “see” is the operative word — they wouldn’t let anyone touch them or hold them up to their face. What we did learn: the glasses, built with Google and eyewear brands Gentle Monster and Warby Parker, are impressively light and pack a 9-hour battery that outlasts Meta’s Ray-Bans.
Two new frame designs were on display alongside the two we saw at I/O in May. Gentle Monster contributed squared-off black frames, while Warby Parker showed a rounded red-brown pair. Jaein Choi, who runs Samsung’s mobile experience division, told CNBC more designs are coming. The frames look like something a normal person would actually wear — thick-rimmed acrylic vibes, with speaker and mic grilles hidden in the stems and a single button on the right arm. There’s a camera and recording LED on the front, and the whole package runs on Qualcomm’s Snapdragon AR1 Gen 1 chip, the same silicon in Meta’s latest glasses.
The AI features sound competent but familiar: message summaries, live translation, navigation, and camera-based scene analysis, all powered by either Google Gemini or Samsung’s Bixby. The charging case adds seven full recharges on top of that 9-hour battery, which is genuinely useful for all-day wear.
Then there’s the privacy question Samsung seems nervous about. Choi told Bloomberg the glasses will block recording if the LED is tampered with — the same approach Meta took. That didn’t stop Meta’s glasses from getting branded “pervert glasses,” and Choi called it “an industry-shared problem” without offering anything new. For a “premium” product launching this fall with no price yet, Samsung’s reluctance to let journalists actually wear the things doesn’t inspire confidence. If the hardware is ready enough to show off, why can’t it touch a human face?
