The clock is ticking for startups aiming to secure a physical presence at TechCrunch Disrupt 2026. Exhibit table bookings shut the door tonight, Friday, September 18, at 11:59 p.m. PT. Once that deadline passes, there is no way to add your company to the Expo Hall. This isn’t a soft close; it is a hard stop for founders who want to demo their products in person at Moscone West in San Francisco this October.

Securing a spot costs $12,500, a significant investment for early-stage teams. That fee buys a 6′ x 30″ table for all three days of the event, along with ten team passes. Beyond the real estate, the package includes Silver Tier sponsor branding and direct access to lead generation tools via the Disrupt app. More critically, it opens doors to the Deal Flow Café and Investor-to-Founder Networking events. These are the spaces where casual chats turn into term sheets. With over 10,000 founders, investors, and operators expected on site, the competition for attention will be fierce. Missing this window means watching competitors capture those vital face-to-face moments from the sidelines.

For those who miss the exhibit deadline or prefer a lighter footprint, attending as a visitor remains an option. Regular ticket pricing ends on September 25, offering savings of up to $200 before rates climb. Attendees will still gain entry to 200+ sessions featuring 250+ tech leaders and access to AI-powered matchmaking tools. You can still scout the 300+ startups in the Startup Battlefield 200. However, the dynamic shifts from being seen to doing the seeing. The Expo Hall is where you control the narrative; the audience seats are where you consume others’.

This rush reflects a broader trend in tech conferences: the premium on physical proximity. Digital networking tools help, but they rarely replace the handshake that closes a deal. Startups that hesitate now may find themselves explaining their product via email while rivals demonstrate it live. The difference between securing a lead and losing it often comes down to who showed up. If your startup needs visibility, the time to act is literally right now.