Tony Fadell, the father of the iPod, was surprised to see an ad for the iPod Shuffle in a New York City subway station. The ad’s message, ‘Zero screen time,’ resonates with a growing trend towards ‘slowtech,’ where people want to disconnect from the constant stream of information and experience a more mindful approach to technology. This movement is driven by a desire to create boundaries and eliminate the friction that comes with constant connectivity. As people become oversaturated with technology, they’re craving experiences that aren’t trying to monopolize their attention. Why it matters: This trend speaks to a broader desire for balance in our increasingly digital lives.