Topic: Mattel

1 article

Explore our coverage of Mattel — 1 curated articles, summaries, and related resources from the Inblix archive.

Mattel taps OpenAI to reimagine Barbie, Hot Wheels with AI

OpenAI Blog · Jul 13, 2026 · 2 min read

Eighty years of making physical toys, and now Mattel is betting that software — specifically, OpenAI's models — will de...