Jersey Mike’s, a sandwich shop, has mentioned AI 22 times in its IPO documents, despite not selling AI software. This highlights the current trend of companies feeling pressured to include AI in their pitches to attract investors. The company’s mention of AI is largely boilerplate, with no clear explanation of how it’s being used. The inclusion of AI in the risk warnings is particularly notable, given the lack of detail on what specific AI technologies are being used. Why it matters: the AI hype has reached a point where even non-tech companies feel the need to mention it, even if it’s not a core part of their business, to stay relevant in the eyes of investors.