In the US, AI Mode has become a go-to search engine, with over a billion monthly active users. People are using it to ask more complex questions, including those that involve images and voice commands. This shift is expanding the definition of what’s searchable, with users now looking beyond traditional text-based queries. As a result, AI Mode queries related to planning, decision-making, and brainstorming are growing at a rapid pace. Why it matters: The increasing use of AI Mode is redefining the way people search, with far-reaching implications for businesses, marketers, and individuals seeking information.