Two tech industry brothers, Patrick and Ryan Coughlin, have just launched Savi Security, a startup with $7 million in seed funding aimed at protecting regular people from AI-powered scams. The inspiration? A terrifying incident where their mom nearly fell for an AI-generated kidnapping hoax using a cloned voice and spoofed caller ID. The app, available on iPhone and Android, tackles scams via text, email, and calls. Before generative AI, these sophisticated attacks were too costly for cybercriminals to target individuals, but now cheap LLMs and tools make voice cloning from just three seconds of audio trivial. This shift means anyone with a social media presence is vulnerable. Savi steps in where traditional enterprise security fails, focusing on consumers. Why it matters: As AI lowers the barrier for hyper-personalized scams, consumer-grade defenses become as critical as antivirus software once was.