Entrepreneur Andrew Yang believes the next wave of startup opportunity lies in giving money back to customers instead of extracting it. Inspired by Cost Plus Drugs and Mark Cuban, Yang launched Nobile Mobile, a mobile virtual network operator that provides cell service at a lower cost and gives customers a refund if they use less data. As AI threatens to compress wages and displace workers, Yang sees a business opportunity in bringing down the cost of living. He argues that meeting people’s needs ‘less expensively’ is a ‘rich vein of opportunity’.