Amazon is expanding its Alexa+ conversational AI assistant to India, where over 600 million people speak Hindi. The company is inviting users to test a Hindi-language version of the assistant, which will be available in beta form by the end of June. The beta software will likely have bugs and inaccuracies, but user feedback will be crucial in refining the assistant’s abilities. This move marks Amazon’s latest attempt to tap into India’s vast market of native Hindi speakers, who may use both Hindi and English in code-mixed ways. Why it matters: With India’s growing adoption of voice assistants, Amazon is positioning itself to capitalize on the country’s linguistic diversity and large user base.