Amazon Web Services is launching a new team of AI-focused engineers to help companies integrate AI into their operations. The team will work closely with clients to deploy custom AI solutions and provide them with the skills and expertise needed to innovate independently. This move is part of a growing trend of companies using the forward-deployed engineer model to manage AI deployments, which provides clients with tailored solutions and expertise. Why it matters: this development signals a significant shift in how companies are approaching AI adoption, with a growing recognition of the need for specialized support and expertise to unlock its full potential.