Figma is expanding its design canvas to include code, animations, and 3D effects, aiming to keep users engaged despite growing competition from AI-powered design tools. The company’s new features allow designers to generate interfaces, text, and code with AI, while maintaining control over the result. This move is crucial as human attention becomes increasingly scarce in the digital landscape. By integrating AI-powered design tools, Figma aims to stay ahead of the curve and provide a more comprehensive design experience. Figma’s focus on human judgment and smarter token usage is a strategic move to mitigate the impact of external AI models on its profit margins.