The European travel extras giant didn’t just dip a toe in. They went all in, deploying ChatGPT Enterprise to hundreds of employees, and the productivity numbers are frankly hard to ignore. We’re talking about a collective 500 hours saved every single week, which the company translates to roughly $500,000 in annual savings. That’s not pocket change, and it came fast — within a few short months of adoption, 95% of staff reported using the tool weekly, with 92% shaving at least two hours off their weekly workload.
But the raw efficiency gains only tell half the story. The real shift is in who can now do what. James Smith, the Data Tech Lead, pointed out that non-technical staff are suddenly uploading CSVs and spotting trends they never could have touched before, effectively democratizing data fluency across the org chart. Engineers are writing SQL queries 80% faster, while junior developers use it as a thought partner and seniors lean on it for high-stakes communications, like board presentations.
Annette Reuther, Head of Growth for Europe, highlighted a pain point that will sound familiar to any international operator: one marketing team, many languages. Localizing copy used to eat up weeks. Now it takes hours, and Reuther says the translation quality is solid enough that native speakers have given it the thumbs up. That speed is letting the team chase more ambitious projects instead of just keeping the lights on across multiple locales.
Even the squishier disciplines are getting a quantifiable edge. Liam Thompson’s design team built a custom ‘UX Scoring GPT’ that ingests research and his own guidelines to spit out a quantified score and specific, actionable design feedback. Meanwhile, customer support has shifted 30% of inquiries to an AI bot, cutting costs while simultaneously bumping NPS scores from 60% to 70%. That particular combination — lower cost and happier customers — is the kind of result that makes CFOs and CMOs actually agree on something. The internal buzz became its own flywheel, with early adopters bragging about their work and driving organic uptake across the company.
