Microsoft is launching a new unit called Frontier Company with a $2.5 billion budget to embed 6,000 AI engineers within enterprise clients, aiming to drive AI transformations and deliver measurable business outcomes. This move is part of a larger trend of AI companies recognizing the need to integrate their technology into existing business processes to deliver real value. With other companies like OpenAI and Anthropic also setting up deployment firms, it’s clear that AI adoption requires more than just a chat tool. Why it matters: this development signals a significant shift in the AI landscape, as companies move beyond just providing AI tools and towards providing comprehensive solutions that can be integrated into core business operations.