ATV Big Air Tour runs 26 events across the country with just two people at the helm. Co-founders Larissa and Derek Guetter handle travel, riders, equipment, merch, and marketing while racing from one community to the next between May and November. Their secret weapon isn’t a bigger team. It’s ChatGPT Work.
Larissa was spending roughly eight hours every week manually fact-checking around 30 online publications for event listing errors. Now a scheduled ChatGPT briefing runs each morning, flags inconsistencies, finds listings she didn’t know existed, identifies the right contacts, and drafts correction emails. Total review time dropped to about one hour weekly. “ChatGPT Work runs this report for me every morning,” she said. “It finds all the inconsistencies all the way across the internet.”
Merchandise inventory saw an even more dramatic shift. Larissa photographed the tour’s merch, uploaded the images, and ChatGPT organized everything into a spreadsheet and visual inventory site with reorder recommendations in under 15 minutes. The full inventory-to-reorder process went from two to three days down to two to three hours. “I’m still in shock at how painless this process is now,” she said. “I used to dread it before!”
The most surprising result came from answer engine optimization. A daily ChatGPT automation audits the tour’s website to ensure event dates, locations, and ticket info are structured for AI search tools. One audit found ChatGPT couldn’t retrieve about 90% of the site’s FAQs. After fixing the issue, OpenAI search and user-bot hits jumped from 183 to 2,421 across consecutive 30-day periods — a 1,223% increase. That’s a concrete signal that AEO is no longer theoretical for small businesses. It’s measurable, and it’s moving traffic now.
