Netflix’s new reality show, Wonka’s The Golden Ticket, is set to premiere on September 23rd, featuring a unique blend of real-life competition and fictional inspiration. The show’s trailer showcases real sets, but with an AI-generated voiceover of Gene Wilder as Willy Wonka, created with the consent of his family. This innovation is part of Netflix’s ongoing partnership with the Roald Dahl company and its exploration of AI-generated audio. The show itself will be a high-stakes social experiment, where 12 golden ticket winners and their partners compete to be the last one standing. Why it matters: this use of AI-generated voiceovers could set a new precedent for the entertainment industry, raising questions about the role of technology in preserving and reimagining iconic characters.