A content creator and startup founder, Ben Guez, is using AI to automate his dating life by sending out templated Instagram messages to women after their country’s soccer team loses, resulting in over 200 DMs and a million views in just a few days. He’s not the only one leveraging AI for dating, as others are using it to streamline the process of setting up dates and finding activities. While some may view this as insincere or manipulative, Guez claims the women are impressed by his creativity, and as long as he’s open about his methods, he thinks it’s fine. Why it matters: this story highlights the potential of AI to disrupt traditional dating norms and raise questions about authenticity and transparency in online relationships.