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Meta Unveils AI-Driven Features to Boost Engagement on Facebook

TechCrunch AI · Jun 15, 2026 · 1 min read · Read original article →

Curated by the Inblix editorial team


Meta is introducing AI features on Facebook to change how users find information, create content, and interact with the platform. The new AI Mode uses Meta AI to surface answers from public posts, and editing tools allow users to play around with collage cutouts and transition effects. AI-powered photo presets and virtual try-on features are also being rolled out. These updates aim to make the platform stickier and more useful, while diversifying how it makes money.

💡 Key Takeaways

  1. Meta is introducing AI Mode, a new search feature that uses Meta AI to surface answers from public posts.
  2. The company is also adding editing tools, AI-powered photo presets, and virtual try-on features to Facebook.
  3. These updates aim to make the platform stickier and more useful, while diversifying how it makes money.

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